Michael Goetz

Your Renewal Forecast Is a Rearview Mirror

Forecasting feels like control. Most of the time, it’s just a record of work that was already done or skipped. Here’s how to make the renewal date stop…

May 26 • Michael Goetz

Stop Hiring CSMs. Start Building Systems.

You can't hire your way out of CS scaling. A four-layer operating system for what comes next.

May 5 • Michael Goetz

April 2026

The Expansion Playbook Your CRO Doesn’t Want You to Run

The "revenue era of CS" is destroying the one thing that actually drives revenue.

Apr 21 • Michael Goetz

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Onboarding Technical Buyers Is Not a Training Problem

The standard onboarding playbook was built for the wrong customer.

Apr 7 • Michael Goetz

March 2026

QBRs Are Where Relationships Go to Die

You’re burning your champion’s political capital one slide deck at a time.

Mar 24 • Michael Goetz

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Your Health Score Is a Horoscope

And it’s costing you accounts while you debate the weights.

Mar 12 • Michael Goetz

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New Direction

It’s been 9 months since I’ve published here.

Mar 11 • Michael Goetz

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July 2025

I Found a Better Way to Build with AI (And It's Hidden in Plain Sight)

Last week, Amazon quietly launched something called Kiro. Most people saw "another AI coding tool" and moved on. I almost did too.

Jul 21, 2025 • Michael Goetz

The Technical Debt No One Talks About: What Happens After AI Builds Your MVP

The Reality Check

Jul 14, 2025 • Michael Goetz

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June 2025

From 47 ChatGPT Chats to One: The Reddit Thread That Unlocked My AI Workflow

ChatGPT Hell

Jun 19, 2025 • Michael Goetz

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I Started Vibecoding 4 Weeks Ago. Now I'm Launching a Startup.

Four weeks ago, I was googling 'what is vibecoding.' Today, I'm deploying my third feature update before breakfast.

Jun 16, 2025 • Michael Goetz