Michael Goetz

Stop Automating Your Ceremonies

The third verdict on repetitive work is the one nobody reaches for. How to decide what to remove, what to automate, and what to keep

Jul 7 • Michael Goetz

June 2026

Two Owners, One Seat

Everyone’s debating whether forward-deployed engineers replace CSMs. The more useful question is what post-sale ownership actually requires now, and the…

Jun 23 • Michael Goetz

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May 2026

Your Renewal Forecast Is a Rearview Mirror

Forecasting feels like control. Most of the time, it’s just a record of work that was already done or skipped. Here’s how to make the renewal date stop…

May 26 • Michael Goetz

Stop Hiring CSMs. Start Building Systems.

You can't hire your way out of CS scaling. A four-layer operating system for what comes next.

May 5 • Michael Goetz

April 2026

The Expansion Playbook Your CRO Doesn’t Want You to Run

The "revenue era of CS" is destroying the one thing that actually drives revenue.

Apr 21 • Michael Goetz

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Onboarding Technical Buyers Is Not a Training Problem

The standard onboarding playbook was built for the wrong customer.

Apr 7 • Michael Goetz

March 2026

QBRs Are Where Relationships Go to Die

You’re burning your champion’s political capital one slide deck at a time.

Mar 24 • Michael Goetz

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Your Health Score Is a Horoscope

And it’s costing you accounts while you debate the weights.

Mar 12 • Michael Goetz

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New Direction

It’s been 9 months since I’ve published here.

Mar 11 • Michael Goetz

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July 2025

I Found a Better Way to Build with AI (And It's Hidden in Plain Sight)

Last week, Amazon quietly launched something called Kiro. Most people saw "another AI coding tool" and moved on. I almost did too.

Jul 21, 2025 • Michael Goetz

The Technical Debt No One Talks About: What Happens After AI Builds Your MVP

The Reality Check

Jul 14, 2025 • Michael Goetz

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June 2025

From 47 ChatGPT Chats to One: The Reddit Thread That Unlocked My AI Workflow

ChatGPT Hell

Jun 19, 2025 • Michael Goetz

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